Don’t Risk Being Pathetic.
It’s been said that an MFA is the new MBA and the creative class is a key driving force in economic development of US cities. Now, author Patricia Martin says prepare your business for the latest trend - the Renaissance Generation and the Cultural Consumer - created by the convergence of art, technology, entertainment and business. What does it all mean? Come hear Martin discuss her book along with a panel of business leaders (including myself!) talk about the challenges and opportunities this change represents. For example:
How do you give customers opportunities to express their creativity and contribute to your brand’s story without losing control? Have you seen Threadless?
How do you speak to a broad audience when customers want to be treated as individuals? Apple has revolutionized the way we buy and consume music. Now, imagine if a company empowered music lovers to transform a country’s live music scene? Tennent’s Mutual is trying it in Scotland telling fans to “create, control, enjoy.”
What kind of corporate sponsorships will help you reach, engage and connect with your customers? Know your target and meet them where they are like Dove (20-something women) and Tennent’s Mutual (Scottish live music fans).
How can you build a community around your product or service? Check out how Dos Equis and Coors Light are making it work. Now visit Applebee’s attempt and see if you feel the same level of engagement and interest. Note: A campaign to build community done wrong is just plain wrong. Sometimes even pathetic.
Don’t risk being wrong and/or pathetic in marketing your business. For only $10 (payable by cash or check) you can open your mind and get some new ideas at the MetLife National Arts Forum Series presented by The Tampa Bay Business Committee for the Arts and The Arts Council of Hillsborough County on June 10th 8:30-11am at the Jaeb Theater, Tampa Bay Performing Arts Center. RSVP to Christina Cook at (813) 221-2787.
Tags: , RenGen
October 29th, 2008 at 1:58 am
Great work.